Best Practices
of Web Design with Web 2. Now for Everyone
Las Vegas, NV - May 3 & 4th, 2007
Conference Program
May 3rd, 2007 Day One: Program Start 8:30 a.m Open Plenary
Meet the Speakers:
- Brent Norris, , CEO Aloha Workshops
- David Leip, Chief Technology Officer for ibm.com
- Tantek Çelik, Chief Technologist at Technorati
- Bill Cullifer, Executive Director World Organization of Webmasters
Following introductions to speakers and WOW dignitaries, you will hear the speakers’ perspectives on the goals for the workshop. You’ll also gain insight into the value proposition of weaving best practices into a single conference.
9:00 am to 10:30 am Demystifying Web 2. Now - Opportunities or Just More Hype?
Web 2. Now is creating a huge "buzz" in the IT and Web community reminiscent of the late nineties. In this session our experts will cover AJAX (Asynchronous JavaScript and XML) provides a powerful mechanism for building Web applications and interfaces with very rich and efficient browser/client-side interactivity. This new level of interactivity is accomplished with server requests only for the portions of a Web page that are active instead of requests for an entire page. The key components of AJAX include the JavaScript DOM (Document Object Model), the XML Http Request object, XML, and Cascading Style Sheets (CSS)
In this session you will learn specifically about:
- The evolution of the Web
- The key components of the Web
- Why standards are good for business
- What Web 2. Now is really all about?
- Is there a need for Web 2. Now?
- Asynchronous JavaScript and XML (AJAX)
Speaker: TBD
10:30 am to 10:45 am Break
10:45 am to 12:30 pm Applying Web 2. Now
One of the major impacts of Web 2. Now is the concept of Web based applications. There are now Web based word processing, spreadsheets and even Web based file stores. Web applications make sharing easier, both within an organization and to clients and customers. Collaboration tools such as Wikis are increasingly used to aid collaboration.
In this session you will specifically learn:
- Why Web based applications are revolutionary
- The pros and cons of Web applications
- What applications are out there and how these can aid your business
- The significance of blogs and bloggers
- How mashups can enable business innovation
- Collboration tools and the ways you might use them in your organisation
12:30 pm to 1:15 pm Sponsored Lunch with Special Guest Panel Discussion "Running a Small Business 2.0".
Panelist include:
- David Leip, CTO ibm.com
- Brent Norris, CEO Aloha Workshops
1:30 pm to 3:15 pm Effectively Leveraging the Web for You and Your Business
New technologies bring opportunities. This Web 2.Now session will help you identify and leverage new technologies. You'll learn about social networking strategies and specific techniques to leverage these networks today. The fresh perspectives covered in this session will help you understand why it is important to adjust your thinking to Web 2.Now.
Details of web 2.0 marketing strategies and specific tactics will be shared. Specifically you'll gain a better understanding of how you can personally and professionally get into a position of leadership on the web. You will leave this session informed and inspired to be a better web professional and human being.
In this session you will learn specifically about:
- Which web 2.0 applications give you the most personal and professional leverage
- Why agile is a key web 2.0 term
- Techniques for identifying web 2.0 trends
- Key marketing differences between web 1.0 and web 2.0
- Appealing to users at the right time to gain mindshare
- Compacted vs. non-compacted information marketing
- The wrong strategies for marketing in a 2.0 web
- How "You" and your "Business" fit differently into social and business networks
By attending this session you will learn what we mean by "web 2.now" and why this is must-have knowledge for individuals and companies.
Speaker: Brent Norris, CEO Aloha Workshops
3:15 pm to 3:30 pm Break
3:30 pm to 4:30 pm Designing for Web 2. Now
A web site may look good, but beauty is only skin deep. The way that a web site is designed can also have major implications on the cost of maintaining the web pages. Will your customers be able to access those pages on their machines and what will they see? What about access via mobile phone or other devices? In this session we consider the design of web sites that both not only look good, but are also future proofed.
In this session you will learn specifically about:
- Why design considerations are also business considerations
- Design choices
- Separating structure from presentation
- The different flavors of HTML
- Importance of optimization
- The advantages and limitations of CSS based design
- What XHTML 2.0 will bring
- Designing for multiple devices and browsers
- Best practices for making your site accessible and compatible for the mobile market
Speaker: TBD
4:30 pm End of Session and Day 1
6:00- Cocktail Reception- Sponsored Social Network Hour- Light Food/ hor’sdeurves free
May 4th, 2007 Day 2 Agenda
7:00 am to 8:30 am Continental Breakfast
8:30 am to 9:00 am Break
9:00 am to 10:30 am “ Unlock the Data”-Understanding the Semantic Web
It’s estimated that 80% of content on the Web is undocumented. The Semantic Web is a project that intends to create a universal medium for information exchange by putting documents with computer-processable meaning (semantics) on the World Wide Web. This will enable business cooperation by providing shared terminology and resolving mismatches between systems. Finding the information you need more precisely and more efficiently and enabling potential customers to find your services is another major benefit of the Semantic Web.
In this session we will explain how the Semantic Web will help users to find exactly what they are looking for and how Web 2. Now also addresses some of these issues, but comes at it from a different direction.
Speaker: TBD
In this session you will specifically learn about:
- What lies behind the Semantic Web
- Why the Semantic Web is increasingly important for business
- What the semantic Web can do for you
- The Semantic Web and Web 2. Now
- What Tagging, Folksonomies and Microformats are all about
- Developing feeds and podcasts for your business
10:30 am to 10:45 am Break
10:45 am to 12:30 pm Interacting with the Web - Forms
Forms are an essential component for interacting with the Web. Users need to be able to easily input information and get rapid feedback. It is also important that forms can be delivered to a range of devices without having to redesign them from scratch.
In this session you will learn specially about:
- XHTML forms review
- The XForms model
- The XForms user interface
- XForms in XHTML and browser support
- Versatile forms for multiple devices
- Forms for business applications
Speaker TBD
12:30 pm to 1:30 pm Sponsored Lunch with Guest Speaker
1:45 pm to 3:30 pm Insights into Developing and Managing a Nimble and Productive Web Team
Today's faster pace requires agility. Shorter development cycles and better communication are no longer options. Attend this session whether you mostly develop projects in house or outsource. We'll give you proven strategies for teams of all sizes and skill levels. In this interactive session you’ll learn insights into managing and growing your Web team in today's cross-dysfunctional environments. You'll learn high-level strategies for upgrading your current team's thinking to meet the requirements of web 2.0 and beyond.
Specifically you’ll learn:
- New technologies require new workflows - What you need to know
- Five things you can do now to work more efficiently with your team
- Traditional methods and mentalities meet Web2.Now
- Organizational strategies to help you deliver higher quality content, more often
- How to hire, manage and retain the best Web professionals including Web designers, developers and consultants
If you work on projects by yourself, this session will be helpful in several additional areas.
- Strategies to help you challenge larger competitors
- Specific tactics and actionable items to help you influence your market
- How ethics and transparency are good for individuals
Speakers
* Brent Norris, CEO Aloha Workshops
* Bill Cullifer, Executive Director and Founder of the World Organization of Webmasters (WOW)
3:30 pm to 3:45 pm Break
3.45 pm to 4:45 p.m.
Panel Discussion - Beyond Web 2. Now
In this session panellists will briefly outline their vision for where the Web is heading and the opportunities that might lay ahead for small business as well as the enterprise. The panel will also address questions that have been raised over the last two days.
Panelists:
- Brent Norris, CEO Aloha Workshops
- Bill Cullifer , WOW Executive Director
Sessions Speakers Location Register
