Web Content Management and Web Services Conference
Conference Overview
Web Services is no longer just a buzzword, it’s a “full-steam ahead” combination of technologies and business strategies that will serve your enterprise well if deployed correctly. Recent industry surveys reflect that Web Services are the "long-sought glue that can bind applications and data across corporate departments or across industries." It is also apparent that greater productivity in the form of code reuse, cost reductions and legacy integration are the biggest benefits to be gained from using Web Services. Web Services and Service-Oriented Architectures will make the reality of Content Management move forward out of the realm of “the promise” towards the delivery of working, extensible systems.
The WOW Web Content Management and Web Services workshop is not another marketing event disguised as a workshop, where software vendors will be talking up their latest products. This workshop will cut through the sales and marketing hype to provide you with the knowledge to evaluate, decide, and implement a Content Management and Web Services strategy/solution that is right for your organization, your team and you.
Key Objectives -
During these sessions you will:
- Explore core CMS concepts, processes and technologies
- Learn best practices and metrics for measuring CMS successes
- Check out proven Content Management strategies and options
- Discover Content Management and Web Services Return On Investment (ROI) calculations and management buy-in strategies that you can use
- Understand the key technologies within Web Services
- See how simple Web Services can be constructed from the ground up
- Take away new ideas to permit adoption of the best of industry solutions
- Obtain technical details about standards and best-practices within Web Services
Web Services and Content Management
Why do these seemingly disparate technologies go together? Today, web content implies static and dynamic HTML. The web today is designed for business-to-consumer (person) interaction. Web services creates a new paradigm, where business can communicate with one another without a person’s intervention. This business-to-business communication will dwarf the current amount of content delivered to consumers. If you manage content on a web site, why should you care about this? Because this b2b communication is part of the content you must manage. Even if you don’t have to interact with this technology now, you will…and soon. This conference uniquely combines these two important topics, providing the state-of-the-art in content management today and in the future.
Conference Program
Day One:Program Start 8:30 am Open Plenary
Following introductions to speakers and WOW dignitaries, you will discover speaker perspectives on the goals for the workshop. You’ll also gain insight into the value proposition of weaving both Content Management and Web Services into a single conference.
Day One: Morning Session
¦9:00 am -10:30 am
Content Management (CMS) Today: Issues, Technologies, and Standards Panel
Most organizations have several existing CMS systems and therefore new systems are often characterized by integration. We now have 30 years of experience with content management systems and many new technologies have evolved. To succeed, it is important to understand the acronym soup (CMS, ECM, WCM, DM, DAM, CRM, DRM, KM, etc.) Our panel of experts will discuss the prevalent issues, strengths, and weaknesses, that characterize CMS implementations. Real-world experiences will be shared with attendees, along with a spirited discussion of the “hot topics” in CMS today.
Attendees will learn:
- Examine CMS problems that other WOW conference attendees are experiencing and discuss their potential solutions ;
- Hear real-world accounts of CMS implementation;
- Learn how to get management to stop investing in an application myth;
- Analyze the CMS community — core strengths and weaknesses;
- Understand the critical nature of taxonomy development;
- Gain insight into the collaborative work trends; and
- Learn about Internet search and directory solutions.
¦ 10:45 am -12:00 pm
Web Services Today: Core Technologies, Issues and Standards
This session describes the landscape of Web Services today and establishes the building blocks for other sessions. The focus is on providing information about Web Services technologies including J2EE, .NET, XML, and standards such as WSFL, BPML, BPEL, WSRP and JSR168, WS-Security, WS-Reliable Messaging and BTP.
Attendees will learn:
- Which technologies are coming to the forefront in Web Services
- How standards are influencing the direction of Web Services
- How emerging standards and technologies are impacting the way Web Services are developed and deployed
¦ 1:00 pm - 2:30 pm
Web Content Management: Implementation Life-Cycle
Content lifecycles have several basic components: creation, management, publication, syndication, and security. This session will explore each component and its requirements. Many digital workflows made popular in the recent past have proven to be extremely effort-intensive and, in order to realize the benefits of long promised reusable and flexible content management applications, the industry needs a supportive architecture. Learn how Web Services can help extend an organization’s existing process as well as offer new methods.
Attendees will learn:
- Techniques for evaluating their own organizations for CMS adoption;
- About content management tools and techniques;
- The differences between off-the-shelf, open-source and home-grown CMS software and learn how to judge which solution is best for their own organization, information and budget;
- Key Portal and Site Search methodologies;
- About content production, assembly, distribution, validation, and publishing;
- The nature of collaborative content trends;
- About the world of content distribution and integration; and
- How Web Services changes the process
3:00 pm - 4:00 pm
Constructing a Web Service from the Ground Up
This session will highlight some of the lessons-learned about real-world SOAP implementations for Web Services. A simple working code example of a functional Web Service application will be created during this session, followed by the creation of a client to consume that service. Attendees will take-away a set of instructions and code that can be used to build their own client and server applications.
Attendees will learn:
- Basic SOAP syntax and other XML constructs used to create Web Services
- Simple manipulation of standard transport protocols
- About free Internet Web Services available for testing and service integration
- Straight-forward debugging techniques for Remote Procedure Call (RPC) Web Services
- How to create a simple testing environment using ‘freeware’ utilities;
4:15 – 5:30 PM
Web Content Management and Web Services Case Studies
This session will serve as a “real-world” report card on the experiences of organizations who have been early adopters of Web Content Management and Web Services. Topics will include the considerations made during the conversion of mainframe data into newly designed XML structures, and the precautions taken to ensure the integrity of data. The lessons learned can benefit anyone who is considering these technologies and wants to “hit the road running.”
Attendees will learn:
- The nature of “Build versus Buy” considerations
- Real-world CMS and Web Services implementations
- How to identify and avoid potential Web Service “pitfalls”
- About the assumed and real need for tight integration with legacy data
- About several, CMS and Web Service limitations
- The Future of CMS and Web Services;
Day Two: Morning Session
¦ 9:00 am – 10:15 am
Web Content Management: Exploring the Architecture
Existing, legacy systems can be programmed to take advantage of other enterprise services. However, many legacy systems that can be extended to produce services may not be able to “consume” current or future services. This is where the service layer can add new functionality.
Attendees will learn:
- How to manage and streamline their publishing process to reduce bottlenecks
- An approach that relies less on scarce, high-cost resources, yet improves ROI
- About successful strategies to help get management and content author buy-in
- The characteristics of industry best practices for implementing a CMS solution in their organization
¦ 10:30 am - 12:00 pm
Creating a Web Service – Best Practices Panel
In this session, the focus will be on what it really takes to create a Web Service. There are numerous ways to accomplish this, and panelists will present an overview of common practices associated with .NET, J2EE, or “roll your own” implementations. This session will serve as a bridge between the core technologies overview and the Integrating Web Services and Applications sessions.
Attendees will learn:
- The best ways to approach the creation of Web Services with .NET
- The most common techniques used with J2EE to create Web Services
- Some approaches and technologies that permit the creation of customized Web Services applications
- The impact of standards and how they can/should influence an approach to the creation of a Web Service
¦ 1:00 pm - 2:15 pm
Web Content Management by Example
This session will provide an opportunity to explore Web CMS issues in the context of a working-code example of a CMS-based Website. Examples of user-roles, such as Content Author, Developer, Web Master, Data Base Administrator, Content Supervisor, and others will be discussed. Considerations for the portability of code on CMS-based Websites will also be examined.
Attendees will learn:
- About Web-based Content Management tools, techniques and best practices
- Key considerations for Content Authors and IT managers responsible for data integrity and performance
- Information architecture standards and methodologies
¦ 2:30 pm - 3:45 pm
CMS: The “M” is for Management!
Once a CMS implementation approach has been adopted and technology choices have been resolved, it is important to develop a plan for management of the content flow. This session will explore the realities of managing the change that comes naturally as a result of CMS. Unique human factors, data ownership considerations, proof-reading, and content authorization issues revolve around a new CMS project.
Attendees will learn:
- How to manage their content team
- How to increase the volume of high quality content production
- How to ensure continued growth of high quality content for a Website
- How to impose efficient “checks and balances” in CMS applications so that content is approved prior to publication in order to ensure consistency and to defray potential legal concerns
¦ 4:00 pm - 4:45 pm
Testing Tools for Web Services
Quality Assurance (QA) is a conventional method of ensuring that technologies are consistent and meet the specific goals of the project. But how are Web Services tested? This session provides tools, techniques, and helpful tips to ensure that anyone deploying Web Services can expertly manage QA concerns.
Attendees will learn:
- Why QA is so critical in Web Services deployment
- A testing practices currently in use
- What tools are available to assist with the QA process
¦ 4:45 pm – 5:30 pm
Wrap Up
What others are saying about WOW's Certification programs?
"Any industry that wants to be taken seriously needs to have set of coherent standards and thanks to WOW we are working towards that. The WOW exam was extremely difficult but thorough. I feel I've found the right organization to hook up with." - Steve Zachar, Senior Web Producer, Electronic Commerce Department, Bridgestone/Firestone North American Tire, LLC and WOW Certified Professional Web Developer.
"I have taken the other certifications exams and I know after taking WOW's exams the chances of a 15 year old opening a book and talking practice test to pass the exam is non existent. I have the confidence that a WOW certified professional is someone who has the skills and can do the job." - Kathy Johnson, Assistant Professor of DeVry University and WOW Certified Web Administrator Associate.
"The WOW Web Developer certification course was the best of show. Molly Holzschlag was fantastic! The WOW exam covered the right breadth and depth of knowledge that a professional Web Developer should posses. Very well done." - Inigo Figuracion, Webmaster and WOW Certified Professional Web Developer, Zoological Society of San Diego.
"Continued collaboration between SJCC and professional organizations such as WOW enable us to serve our students better by providing current information about job skills and employment opportunities." - Lucy Dodge, San Jose City College.
cost
The intensive two day course will be delivered by leaders in a rich array of webmastering topics.
Registration for the event is $495.00.
WOW Certifications Exams - An Added Bonus
WOW conference attendees will be eligible to sit WOW’s professional level certification exams. This is included in the price of the workshop. WOW’s professional level exams retail for $150.00 and attendees will be able to schedule the proctored exams at a convenient time either Saturday or Sunday.